Senior acumen embedded in $5M–$50M owner-led businesses — until the outcome is real.
Request Your Peloton Session →New cohorts start every month. Numbers are not reissued.
$1B
Government
Citizen-services digital transformation for a major New Zealand city.
$1M → $238M
B2B Services
Enterprise value rebuilt in 18 months by challenging who paid for value.
$1M → $10M
B2B Services
Annual profit multiplied 10× in the same 18 months.
9 new streams
Any Sector
New value streams surfaced from assets already inside the business.
From a single citizen to the Fortune 500 — Kingdom-minded owners, businesses worth owning.
One owner. Eight advisors. One Investable-by-Design verdict.
A live diagnostic on the Strategy Bicycle™: is your business Discovery-Ready, Exploration-Risky, or Blind-Searching?
The single downshift that unlocks 18-month enterprise value.
The 3–5 objectives your next capital event actually requires.
A Reverend-in-Residence discernment check on the decision most owners get wrong.
A clear read on whether Shift is the right next move — or not.
Complete in itself. No obligation to continue.
Jason Borowicz
Founder
13 years designing businesses worth owning. Architect of Imaginactions™. Author of the Shift Design Deck (2018). Designer of a $1B citizen-services transformation for a major New Zealand city. MBA and Master’s in Human Development.
Bill McKendry
Advisor · Fractional CMO
Category-defining marketing leader. Built brand systems that survived scale. Advises on the marketing engine behind Investable-by-Design businesses.
Nick Harding
Australia Master Franchisee
Operator translating the Shift methodology into the Australian market. Owner-led perspective on rigor plus curiosity in day-to-day execution.
Useful for handwashing.
Growth is different.
Most owner-led businesses aren’t failing because they lack ideas. They’re failing because they invent before they know what they’re building for.
We call it Invention Before Intent.
It burns cash. It burns teams. It burns the years you don’t get back.
Shift exists to end that.
Five success factors. One decisive edge. Embedded in every engagement.
Not theory. The codified pattern behind every receipt above.
Every engagement combines the rigor of business-case development with the curiosity that human-centered design demands.
We work at three layers simultaneously — organization, team, and personal — because businesses don’t transform when only the org chart moves.
The 5D Framework
Shift serves Kingdom-minded owners at every stage — from your first sale to your lasting legacy. The Peloton Session tells us where you fit.
Every Founder who completes a Shift engagement earns a permanent number in the Founders Peloton. Numbers are not reissued.
The plaque is walnut and brass.
“I do hard things well.”
The creed.
Acumen
You’ll understand what we say and act on it.
History
Your business is real. Labs: $75K–$1M in revenue. Advisory: $5M and up. Owner-led at every stage.
Ambition
You are aiming beyond incremental growth.
Stewardship
The way you build matters as much as what you build.
If you’re chasing growth without stewardship, we are the wrong firm.
No. The 90-Minute Peloton Session is complete in itself. It is designed to demonstrate a tangible leap for your business — nothing more. If a deeper engagement is right, we’ll both know.
The session is complimentary for qualified applicants. New cohorts start every month, and the filter above is how we choose.
We’ll say so, plainly, inside 90 minutes. Disqualification is a service — it protects your next year.
A candid read on your last two years and the decision in front of you now. No decks, no dashboards.
You, the owner. Optionally one operator you trust. On our side: a Shift principal plus the discernment perspective of the Reverend in Residence.