A SHIFT perspective
Before you invent, get clear about intent.
A clear purpose makes it easier to choose which ideas deserve your attention.
Name the difference you want to make.
It is easy to start with an activity: a new platform, another event or a redesigned process. Pause long enough to name what should change for the people involved. What would be better, and how would you notice?
Let people shape the question.
Talk with the people who will deliver and experience the change. Their understanding may reveal that the first problem you named was only part of the story.
Keep the intent visible.
Write one sentence that explains the purpose. Use it when choosing between ideas and when reviewing an experiment. Be willing to revise it when the evidence changes your understanding.
Developed from Jason Borowicz’s SHIFT and Imaginactions™ approach.
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